Building a winning campaign team for social justice isn’t just about bringing talented individuals together—it’s about fostering a shared purpose, creating trust, and ensuring every team member feels empowered to contribute their strengths. Over the years, I’ve had the privilege of working with incredible teams that have fought for equity, inclusion, and justice. These experiences have taught me that success comes from thoughtful planning and leadership. Here’s a guide to assembling, training, and leading teams that make a real difference.

Define the Vision and Purpose Clearly

Every campaign begins with a cause, but for a team to rally behind it, the vision and purpose must be crystal clear. People need to understand why the work matters and how their role contributes to the bigger picture. Whether it’s advocating for LGBTQ rights, climate justice, or racial equity, articulate the mission in a way that inspires action and commitment. A clearly defined purpose not only attracts passionate individuals but also ensures everyone stays aligned when challenges arise.

Hire for Values and Passion, Not Just Skills

While technical expertise is important, campaigns thrive when the team is united by shared values and a deep passion for the cause. Look for individuals who demonstrate commitment to social justice, resilience, and a willingness to learn. Skills can be taught, but passion and authenticity come from within. During interviews, ask candidates why they care about the issue at hand and how they’ve shown dedication to similar causes in the past. These conversations can reveal whether someone will thrive in the fast-paced, high-pressure environment of a campaign.

Build a Diverse Team

Diversity is a cornerstone of effective social justice campaigns. A team that reflects different perspectives, lived experiences, and backgrounds is better equipped to connect with a wide range of communities. Prioritize hiring individuals who bring unique insights and cultural competency to the table. This approach not only strengthens the team’s ability to solve problems creatively but also ensures the campaign resonates with the communities it aims to serve.

Provide Thorough Onboarding and Training

Once you’ve assembled your team, set them up for success with thorough onboarding and training. New hires should understand the campaign’s goals, strategies, and timeline from day one. Equip them with the tools and resources they need to do their jobs effectively. Whether it’s mastering data management software, learning how to engage with voters, or understanding the nuances of social media advocacy, invest in training that empowers your team to excel.

Foster a Collaborative Environment

Campaigns can be intense, and the best way to manage the pressure is to create an environment where collaboration thrives. Encourage open communication and mutual support among team members. Break down silos by organizing regular check-ins and cross-departmental meetings. When people feel like they’re part of a cohesive unit, they’re more likely to step up, share ideas, and support one another through the highs and lows of the campaign.

Set Clear Expectations and Roles

Ambiguity can derail even the most passionate teams. Ensure every team member knows their specific responsibilities and how their work fits into the larger strategy. Use tools like detailed job descriptions, project timelines, and key performance indicators to keep everyone on track. Regularly revisit these expectations to address any changes or challenges that arise during the campaign.

Emphasize Accountability and Transparency

Accountability is critical for keeping campaigns on course. Establish systems to track progress and measure success. This might involve weekly team updates, progress reports, or shared project management tools. Be transparent about where the campaign stands—both the wins and the setbacks. When the team feels informed and involved, they’re more likely to stay motivated and trust in the leadership.

Create Space for Self-Care and Balance

Social justice campaigns are often driven by urgency, but burnout is a real risk. Leaders must prioritize the well-being of their teams by encouraging self-care and balance. Check in with team members regularly to understand their workload and emotional state. Normalize taking breaks, setting boundaries, and seeking support when needed. A well-rested team is a more effective and resilient team.

Celebrate Wins, Big and Small

Acknowledging accomplishments is a powerful way to keep morale high. Whether it’s reaching a fundraising milestone, registering new voters, or securing a legislative victory, take the time to celebrate. Recognize individual and collective contributions, and remind the team of the impact their work is making. Celebrations don’t have to be elaborate—even a heartfelt thank-you note or shoutout during a meeting can go a long way in showing appreciation.

Lead with Empathy and Purpose

As a leader, your team will look to you for guidance, especially during tough moments. Lead with empathy, listen actively, and show genuine care for your team members. Be willing to adapt and grow alongside them. When people feel valued and supported, they’re more likely to bring their best selves to the work.

Building a stellar campaign team is no small feat, but with intention, care, and a focus on people, it’s possible to achieve incredible outcomes. Social justice work is a collective effort, and the strength of your team can make all the difference. Together, we can drive change, amplify voices, and create a more equitable world.